Thoughtful Investment Management Strategies

Managing an investment portfolio can be complicated, difficult, confusing and emotional. The number of available financial products has exploded in recent years, and we are continually bombarded with contradictory banter from the financial media. The choices in your 401(k) plan alone can boggle the mind. Our financial counselors strive to separate the signals from the noise, providing you with thoughtful investment management strategies that serve the goals of your financial plan.

Our objective is to help you clarify the purposes for your wealth, both near term and longer term. We then develop investment management strategies to help you achieve your aims. As no two people will have the same risk tolerance, time horizon and financial goals, our investment recommendations are unique to your financial situation. Here are a few scenarios to illustrate that one size does not fit all:

Every Client is Unique

Our personalized approach recognizes that each client has distinct financial goals, time horizons, and circumstances that require tailored investment strategies.

Client A

Client A is 30 years old and is starting a family. She wants to buy a house, pay off college debt and start saving for retirement.

Client B

Client B is 60 years old and wants to retire in two years. He wants to sell his current home, buy two smaller homes in separate states, and leave a legacy for his loved ones and charity.

Client C

Client C is 70 years old and is concerned about outliving her money. Income is a higher priority than "outperforming the market."

The Tenets of Our Investment Management Philosophy

1

We believe capital markets work.

2

We believe in investing, not speculating.

3

We believe costs matter and that lower investment management costs help clients.

4

We believe it is important to communicate openly and proactively with clients, when markets are calm and when markets are volatile; when life is calm and when life is volatile.

Applying Science to Investing

Our investment approach is grounded in academic research and evidence-based strategies, removing emotion and speculation from the investment process to focus on what truly matters for long-term wealth building.

By combining rigorous research with decades of practical experience, we create investment strategies that are both scientifically sound and practically effective for achieving your unique financial objectives.

Like What You Are Reading?

We would love to have a conversation.

Our financial counseling approach provides you with clarity regarding financial matters, so you can focus more purposefully on life matters.

Let's Schedule a Time to Talk

We're here to help you navigate life's financial challenges and opportunities. Reach out today to start building your comprehensive financial plan.

Heritage Financial Counselors

We believe life's purpose is to serve others with sincerity, humility, trust, humor and intellect. Our professional mission is to help individuals, couples and families develop holistic and comprehensive financial plans.

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Important Disclosure

Heritage Financial Counselors, LLC, is a Registered Investment Adviser. Advisory services are only offered to clients or prospective clients where Heritage Financial Counselors, LLC, and its representatives are properly licensed or exempt from licensure. This website is solely for informational purposes. Past performance is no guarantee of future returns. Investing involves risk and possible loss of principal capital. No advice may be rendered by Heritage Financial Counselors, LLC, unless a client service agreement is in place.

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